Our Economic Power: 
Our economic power and political power is growing. Let's use it to make changes that benefit our communities.

Facts about the Latino Buyer/
Puntos del comprador latino.

  Latino business ownership is growing three times as fast as the national average.
Latino purchasing power is expected to reach more than $1 trillion by 2011, according to the Census Bureau and other studies.
The Latino consumer market here in the U.S. is actually as big or bigger than the GDP of Mexico or Canada.
The Latino U.S. market is second largest economy in North America.
There are nearly 1.6 million Latino-owned businesses, producing nearly $222 billion in revenue, in 2002.

Latino buying power will reach almost $1.2 trillion by 2011 -- about six times what it was in 1990
Latino buying power will be just over $860 billion in 2007, an 8 percent increase from 2006.
The Latino community will top all minority groups for purchasing power.
Advertisers spent more than $3.3 billion in the United States to market products to Latinos in 2005

Latinas in Business:
A growing number of Latino business owners are women, generating nearly $46 billion in sales nationwide last year, according to a study published this year by the Center for Women's Business Research.
The study estimates that in 2006, almost 750,000 businesses in the United States were majority-owned by Latina women -- an increase of 121 percent in the period from 1997 to 2006.
Latinas represent about 37 percent of all Hispanic businesses. For the nation as a whole, about 30 percent of businesses are majority-owned by women.

Sources: CNN.com , The Selig Center for Economic Growth at the University of Georgia.